|About the Book|
Is it time your business adopted a Rock Star attitude?Content is not, however, inherently badass. Its just the stuff you give to your customers offering extra information or convincing them to buy your products/services. Content is the words onMoreIs it time your business adopted a Rock Star attitude?Content is not, however, inherently badass. Its just the stuff you give to your customers offering extra information or convincing them to buy your products/services. Content is the words on your website, the images in your catalogue, the how-to ebook you give away with your newsletter. (Content is also the newsletter, the website page that links to the newsletter, and the message in the little box that says, click here to join the newsletter. And if you wrote click here to join the newsletter, thats a clear sign that you need some content guidance, STAT.)Content is the millions of brand messages you send out to the world through words and pixels.Alongside outstanding customer service and networking, content marketing pretty much IS marketing. In a world where its easy to skip the TV ads, ignore website banners, and drive past billboards with the windows down and the music cranked, consumers are a lot less tolerant of being sold to.So marketing has to get a whole lot smarter and become part of customers lives again – you have to give them a whole lot more than just a message about how awesome your products are. Marketing has to become the answers they need and the entertainment they seek. And if you get that right - youll have what every business wants: an army of loyal customers who not only hand over money for your products or services, but who sing your praises to all their friends.Welcome to a brave new world for business. Welcome to the content revolution.10 Content Marketing Ideas for Badass Business will give you some ideas for different ways you can use content – text, images, videos, and interactive media – to turn your marketing from lead into gold. Its like alchemy, except that it actually works. No, wait, its not really like alchemy at all. Forget I said that. Heres what youll learn about in the book:- A quick and dirty explanation - exactly WHAT is content marketing and HOW you can use it.- The number 1. reason most business get their content marketing wrong ... and how you can avoid their mistake.- The 10 Secrets to Badass content marketing. (R18)- 10 Content Marketing Tools and Ideas that could transform your business.- 9 Sexy Content Ideas to entice your customers to buy.Packed with examples and short case studies, this book is all about sexy, sassy and badass content marketing, and how you can use it to grow your business. A common mantra among Internet marketers is content is king! I believe content is more of a multi-tentacled Elder God (Lovecraft geeks, raise your hands!). You stretch your tentacles out in all directions, and slowly but surely, you start dragging in the bounty.So what are you waiting for?